
This striking, cultivated variety stands out for its deep, velvety red blooms held above sturdy stems, adding bold colour to borders from midsummer into autumn. Each flower has a rich crimson-maroon tone with dark central cones, creating a strong contrast that holds its intensity for weeks. Plants form an upright habit with bristly green leaves that provide a textured backdrop to the daisy-like flowers.
Rudbeckia hirta ‘Cherry Brandy’ is easy to grow, thriving in full sun well-drained soil, and performs well both in beds and containers. The long-lasting blooms are excellent for cutting, holding up well in arrangements, while in the garden they attract bees and other pollinators.
This short-lived perennial flowers freely over a long season, making it an ideal choice for adding reliable late-summer colour, and while commonly grown as an annual, this black-eyed Susan can overwinter if protected from frosts.
Rudbeckia hirta ‘Cherry Brandy’ is easy to grow, thriving in full sun well-drained soil, and performs well both in beds and containers. The long-lasting blooms are excellent for cutting, holding up well in arrangements, while in the garden they attract bees and other pollinators.
This short-lived perennial flowers freely over a long season, making it an ideal choice for adding reliable late-summer colour, and while commonly grown as an annual, this black-eyed Susan can overwinter if protected from frosts.
How to care for Rudbeckia hirta Cherry Brandy:
Plant out after the last frost, choosing a sunny position with well-drained soil. Water regularly during dry spells in their first few weeks to help them establish, but avoid waterlogging. Apply a general-purpose fertiliser in early summer to encourage strong growth and flowering.
Deadhead faded blooms regularly to prolong the display, or leave some seed heads in late autumn for wildlife and self-seeding. Tall stems may need staking in exposed sites to prevent wind damage. Remove spent plants after flowering if you don’t want them to self-seed, or allow them to drop seed for future plants.
Deadhead faded blooms regularly to prolong the display, or leave some seed heads in late autumn for wildlife and self-seeding. Tall stems may need staking in exposed sites to prevent wind damage. Remove spent plants after flowering if you don’t want them to self-seed, or allow them to drop seed for future plants.
Sowing instructions:
Using seed trays and good-quality seed compost, sow from late winter to mid spring, covering the seed very lightly or just pressing it into the surface, as light can help germination. Keep the compost moist but not wet and maintain a temperature of 18-20°C (64-68°F).
Transplant seedlings into individual pots when large enough to handle and grow on in cool, frost-free conditions. Harden off before planting outside after last frost, spacing plants to allow good airflow.
Transplant seedlings into individual pots when large enough to handle and grow on in cool, frost-free conditions. Harden off before planting outside after last frost, spacing plants to allow good airflow.
Flowering period:
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
Eventual height:
0.6m
Eventual spread:
0.4m
Position:
Full sun
Rate of growth:
Fast-growing
Soil:
Moderately fertile, moist but well-drained soil, or peat-free general purpose compost
Hardiness:
Frost tender
-
This perennial dies back to below ground level each year in autumn, then fresh new growth appears again in spring.
Product options

approx 25 seeds
was £3.99
now £2.99
available to order from autumn
Unavailable
1
Delivery options (pick your preferred option at checkout)
Seed Packets (only)£2.99
Goes well with
Alcea rosea 'Nigra'
hollyhock
From £2.24
View options
approx 50 seeds | £2.24 |
|
|
9cm pot | £7.99 |
|
|
3 × 9cm pots | £18.39 |
|
|
6 × 9cm pots | £31.99 |
|
View details
Campanula glomerata 'Superba'
clustered bellflower
From £7.19
View options
2 litre pot | £15.19 |
|
9cm pot | £7.19 |
|
3 × 9cm pots | £15.99 |
|
6 × 9cm pots | £30.39 |
|
3 × 2 litre pots | £39.99 |
|
View details
Bulb planting auger - long
From £7.19
View options
set of 3, save £6 | £26.97 |
|
large | £14.39 |
|
medium | £10.79 |
|
small | £7.19 |
|
View details
Crocosmia × crocosmiiflora 'George Davison'
montbretia
From £4.79
View options
2 litre pot | £13.59 |
|
|
9cm pot | £7.99 |
|
|
3 × 9cm pots | £19.99 |
|
|
2 + 1 FREE 2 litre pots | £27.18 |
|
|
6 × 9cm pots | £31.99 |
|
|
10 × corms | £4.79 |
|
|
30 × corms | £12.00 |
|
View details