Sweet Williams grow best in well-drained, neutral to alkaline soil in a sunny, open position with good air circulation. For pots or containers, use a good-quality peat-free multi-purpose compost mixed with a little grit to improve drainage. They dislike heavy, waterlogged ground, so choose an open, free-draining site for best results.
Once plants are established, apply a mulch to help retain soil moisture and suppress weeds in plants that are in border settings. Water during dry spells, especially in free-draining soils or containers. Feed with a balanced liquid fertiliser every 4-6 weeks through the growing season to encourage strong growth and plenty of blooms.
Cut flowers regularly for the vase, as this encourages more stems to develop, or deadhead spent blooms to prolong flowering. In colder areas, protect young plants over winter with a light mulch or fleece.